A manual for the first three years of your business.

The paperwork floor: legal structure, bank account, and insurance — done in one afternoon, revisited when something changes.

• 1.1 The One-Afternoon Setup: LLC, EIN, Bank Account
• 1.2 Insurance at Zero Employees vs. One

Pricing with a backbone, invoices that get paid, taxes that don't ambush you, and what to pay yourself.

• 2.1 Pricing: Cost Floor, Market Ceiling, and Where to Stand
• 2.2 Invoices That Get Paid in Under 14 Days
• 2.3 Quarterly Taxes Without the Panic: The Set-Aside System
• 2.4 Paying Yourself: A Number, Not a Leftover

Every surface where customers look you up — search, maps, directories, reviews, your website, and the AI assistants that now answer for you. The longest chapter, on purpose.

• 3.1 The Six Listings, in Order
• 3.2 Your Business Fact Sheet: One Source of Truth
• 3.3 Reviews: Asking, Answering, Surviving the Bad One
• 3.4 What AI Assistants Say About You (and the Pages They Learn It From)
• 3.5 Your Website's Actual Job (and When a One-Pager Is Enough)
• 3.6 The Minimum Viable Social Presence

Intake that filters the wrong ones, follow-up that brings the right ones back, and referral asks that don't make you cringe.

• 4.1 Intake Questions That Filter the Wrong Customers
• 4.2 The 15-Minute Follow-Up System
• 4.3 Asking for Referrals Without the Cringe

The weekly close, the first hire, and the order to drop, automate, or hand off when you're drowning.

• 5.1 The Weekly Close: 90 Minutes That Replace 'Staying on Top of Things'
• 5.2 Your First Hire Probably Isn't Who You Think
• 5.3 Drowning: What to Drop, Automate, and Hand Off — in That Order